Who Makes Invicta Watches? Exploring the Business Behind the Brand
In the realm of watchmaking, Invicta stands as a beacon of innovation, diversity, and approachability. Boasting Swiss lineage and international acclaim, the brand has established a unique position within the industry, offering top-notch, reasonably priced timepieces to admirers and collectors worldwide. The story of Invicta, which originated in 1837 in La Chaux-de-Fonds, Switzerland, is deeply intertwined with its manufacturing ethos, making it an intriguing case study. So currently, who makes Invicta watches? Let us explore the story.
| Information | Details |
|---|---|
| Brand Name | Invicta |
| Holding Company Name | Invicta Watch Group |
| Type of Company | Private |
| Industry | Watchmaking |
| Founded | 1837; in La Chaux-de-Fonds, Switzerland |
| Founder | Raphael Picard |
| Current Headquarters | 3069 Taft Street, Hollywood, Florida, U.S., 33021 |
| Key People | Eyal Lalo (President, CEO) |
| Gany Lalo (Vice President) | |
| Nadia Lalo (Board Member, Secretary) | |
| Products | Wristwatches |
| Subsidiaries | Glycine Watch SA |
Table of Contents
Exploring Invicta’s Past
The inception of Invicta dates back to 1837, when Raphael Picard birthed a watchmaking enterprise in La Chaux-de-Fonds, Switzerland. Aspiring to make premium Swiss watches more affordable, the company, initially christened as Les Fils de R. Picard, introduced the Invicta brand name in 1911, which signified a pivotal development in its timeline.
Over the years, Invicta established itself as a trusted brand with resilient watches famed for their “waterproof” and “shockproof” attributes, features that caught the attention of the USSR navy, leading to a commissioned Invicta timepiece for its officers in 1959. The company also purports to have crafted its first automatic watch in 1932.
The brand ran into stormy weather in the early 1980s, culminating in bankruptcy. In 1983, Invicta was purchased by Ondix S.A., which sustained the manufacturing of Invicta watches in Switzerland. However, unsatisfactory sales precipitated Ondix’s downfall, marking a trough in Invicta’s chronicle.
The year 1991 witnessed a revival of Invicta, when it was resurrected by American proprietors. This era also saw the brand allying with the Artime Group, a significant entity in the Italian watch arena. The rejuvenation of Invicta was a key factor in its growth path, with the brand garnering recognition for its economical yet fashionable watches, reminiscent of upscale Swiss designs.
By 2004, Invicta had integrated into the American Invicta Watch Group. This evolution earmarked a fresh trajectory for the brand, with the group concentrating on crafting budget-friendly watches with skeleton movements and designs mirroring the elegance of luxury Swiss brands. The group perpetuated Invicta’s Swiss heritage by proffering Swiss-made watches with COSC certifications.
In 2016, Invicta fortified its standing in the watch industry by procuring the Swiss watch manufacturer Glycine. Invicta’s CEO vowed to honor Glycine’s autonomy, assuring financial backing for the Swiss watchmaker.
Invicta has navigated the ups and downs of the watch industry from its Swiss beginnings to its regeneration and expansion under American ownership, reinforcing its status in the realm of affordable luxury timepieces. Presently, Invicta continues to adhere to its founding ethos: delivering Swiss watch standards at reachable prices.
Who Makes Invicta Watches?
Invicta, traversing the worlds of Swiss heritage and American creativity, presently functions across two principal geographical locations: Switzerland and the United States. However, it’s crucial to differentiate between the different lines of Invicta watches, as they’re not all identical.
To honor its Swiss origins, a segment of Invicta’s watch range is produced in Switzerland. These models are conspicuously labeled “Swiss Made” on their faces. According to the Federation of the Swiss Watch Industry, a “Swiss Made” tag denotes that a watch’s movement is Swiss, the casing of its movement occurs in Switzerland, and the manufacturer carries out the final inspection in Switzerland. Invicta complies with these strict norms for its watches bearing the “Swiss Made” insignia.
The rest of Invicta’s extensive watch repertoire, however, is manufactured in several other locations, including Asia. Much like other watch brands, Invicta prefers to keep this information private for competitive purposes. Additionally, given the intricate global supply chains often associated with the watch industry, numerous parts and components may be procured from manufacturers and assembled in different locations.
Regardless of the location of production, Invicta places a substantial emphasis on quality control. Be it Swiss Made or not, all Invicta watches undergo stringent testing and inspection procedures to ensure the dependability and robustness of each timepiece.
In tandem, the American Invicta Watch Group has been instrumental in spearheading innovation and design within the brand. From its base in Hollywood, Florida, the group steers the direction of Invicta’s creative endeavors, supervising the design and manufacturing procedures to guarantee that every timepiece aligns with the brand’s philosophy of quality and affordability.
Invicta’s manufacturing practices harmonize Swiss tradition, American inventiveness, and global teamwork. This methodology has facilitated Invicta’s commitment to delivering quality timepieces at an accessible price point.
Concluding Remarks
The intriguing trajectory of Invicta from its Swiss roots to its current global standing highlights the brand’s dedication to quality, innovation, and affordability. From Raphael Picard’s dream in 1837 to the contemporary Invicta Watch Group, the brand has weathered rough patches, reinvented itself, and stayed loyal to its mission of delivering Swiss-standard watches at attainable prices.
While Invicta watches are fabricated in numerous locations globally, the brand’s devotion to rigorous quality control practices ensures the reliability of every piece, irrespective of its production site. Be it a “Swiss Made” model or an Invicta watch assembled elsewhere, purchasers can anticipate a timepiece that complies with the brand’s standards of quality and affordability.
Invicta’s distinctive amalgamation of Swiss tradition, American innovation, and global collaboration encapsulates the brand’s adaptability and resilience. As Invicta proceeds with its journey, it remains dedicated to its mission, offering high-quality, reasonably priced watches for admirers and collectors alike. With its rich legacy and progressive approach, Invicta truly exemplifies a unique crossroad in the horology universe.
