Is Invicta a Chinese Company?

Invicta is a watch brand known worldwide for its blend of affordability, quality, and diverse designs. While this versatile brand enjoys popularity in many countries, some prospective buyers often wonder, “Is Invicta a Chinese company?” To answer this query, we delve into the history, ownership, and manufacturing processes of Invicta.

History of Invicta

The Invicta Watch Company was founded in 1837, far from the shores of China, in La Chaux-de-Fonds, Switzerland, by Raphael Picard. Picard’s vision was to create Swiss mechanical timepieces that were not only high-quality but also accessible to the average person. Over the centuries, Invicta has experienced numerous changes, but the essence of Picard’s vision still holds true.

The brand initially gained recognition for its Swiss mechanical and automatic timepieces. However, with the Quartz Crisis in the 1970s, many traditional Swiss watchmakers, including Invicta, faced difficulties. The Picard family sold the company, marking the beginning of a transitional period in Invicta’s history.

In the 1990s, The brand was reestablished, with a focus on creating high-quality, design-forward watches that maintained the Swiss heritage while incorporating the reliability of Japanese quartz movement. This renewed approach led to the rapid growth and global expansion of the Invicta brand.

Invicta’s Current Ownership

Today, Invicta maintains its independent status and is not a subsidiary of any major corporation. It is primarily a US-based company with its headquarters in Hollywood, Florida. The company’s CEO, Eyal Lalo has been at the helm since the brand’s reestablishment. His strategic leadership has significantly contributed to Invicta’s resurgence and its position in the global watch market.

Invicta’s Manufacturing Process

Although Invicta’s headquarters are in the US, the brand continues to honor its Swiss roots in its manufacturing process. It follows the ‘Swiss parts’ methodology, which means some key components of their watches are of Swiss origin.

However, to keep their watches affordable, Invicta also sources movements and other components from other countries, including Japan and indeed, China. For instance, some Invicta watches use Japanese automatic movements, renowned for their reliability and precision.

As for China, while Invicta does not have manufacturing facilities there, it’s common practice in the watch industry to source certain components, like straps and case materials, from Chinese manufacturers due to lower costs. This practice does not compromise the overall quality of the watches, as Invicta’s strict quality control procedures ensure that all parts meet their standards before assembly.

Chinese Influence on Invicta

So, does China have any significant influence on Invicta? The answer is nuanced. Although some components may come from China, Invicta is not a Chinese company. It’s a brand with a Swiss origin, American management, and a global sourcing strategy. Its watches combine Swiss design principles, Japanese precision in their quartz movement, and the affordability achieved by global component sourcing.

China, as one of the world’s largest markets, is an essential part of Invicta’s global customer base. However, this market engagement does not translate to the brand being a Chinese company. Similarly, the use of some Chinese components in the watches doesn’t define Invicta as a Chinese brand. Many global companies source parts from different countries, and Invicta is no exception.

Parting Thoughts on “Is Invicta a Chinese Company?”

In conclusion, Invicta is a globally recognized watch brand with Swiss origins and American leadership. Its watches are a blend of Swiss design, Japanese movement precision, and affordability achieved through global sourcing, including some components from China.

However, the use of Chinese components does not make Invicta a Chinese company. It remains, at its core, a brand that honours its Swiss roots while embracing global influences to deliver quality, affordability, and style to watch enthusiasts worldwide.

Therefore, to the question, “Is Invicta a Chinese company?” the answer is no. Invicta is a Swiss-origin, US-based company with a truly global reach and a sourcing strategy to match. This unique blend gives Invicta its distinctive character and appeal in the competitive world of watchmaking.